• Profile

Journalism Apprenticeship

Company Name:
Norwich City Football Club
Apprenticeship Framework/Standard:
Journalism NCTJ Level 3
Date Posted:
25 Jul 2019
Vacancy Type:
Working Hours:
5 out of 7 days
Job Advert
 Journalism Apprentice

Salary: £10,400 per annum, plus company benefits

Hours: 40 hours per week

Days of Work: Any 5 days out of 7 as agreed, including Matchdays.

Contract Type: Fixed term approx. 18 months

Location: Carrow Road – With travel

Norwich City Football Club is looking to recruit an enthusiastic individual with a willingness to learn and develop to join an expanding Communications department. This is an exciting opportunity to work as part of a dynamic team covering all platforms, helping to deliver high quality written content across multiple channels.

The Journalism Apprentice will assist the Senior Club Journalist in all areas of written content; delivering the Club’s overall strategy with regards to fan engagement and helping the Communications team to deliver it.The successful candidate will work closely with and support the needs of the Norwich City Academy and the Community Sports Foundation. It is essential that the successful candidate has the ability to work in a fast paced environment with a positive and enthusiastic attitude.This opportunity combines working whilst completing a Journalism Apprenticeship via Highbury College (training provider).


  • Understanding the communications strategy at the Club and helping the Communications team to deliver it.
  • Develop a good understanding of the football industry and Norwich City Football Club.
  • Understand interviewing techniques and carry out straightforward interviews on a variety of issues across the Club, including the Academy.
  • Carry out research for news items, including searching for historical information and pictures.
  • Prepare content for specific purposes (e.g. social media and Club publications).
  • Help ensure all written and still photography content on Canaries.co.uk and other relevant channels is maintained and accurate at all times.
  • Ensure that news items are focused on the Club’s main demographic, but support the Club’s youth engagement objectives.
  • Support the development of new editorial content to cover the activities of the Norwich City Academy and the Community Sports Foundation.
  • Build relationships with key members of the organisation, including Academy players and staff and key staff at CSF.
  • Develop a clear understanding of the need to maintain absolute confidentiality around sensitive Club issues (e.g. player signings and kit release).
  • Attend home and away Academy matches for U23s, compiling match reports and updating Twitter with live updates on the Academy Twitter account.
  • Conduct audio post-match interview(s)

Personal Attributes

  • Excellent writing skills with a passion for delivering high-quality work to demanding timelines.
  • Must be pro-active, motivated, organised, responsible and able to work independently and in a team.
  • An inquiring mind, with a clear interest in journalism and high degree resilience.
  • A willingness to embrace change and work flexibly to cover Matchdays.
  • A willingness to learn and present themselves in a professional manner and with absolute discretion and confidentiality.
  • A passion for sport/sports entertainment.
  • Confident and personable.

Key Relationships

  • Communications Team – Head of Communications, Communications Executive, Head of Content, Senior Club Journalist, Club Journalist, Video Producer, Video Apprentice.
  • Academy Manager
  • Academy Coaches – U23 and U18
  • CSF Head of Marketing and Communications
Extra information
  • Hours of work will be 40 a week, Any 5 days out of 7 as agreed, including Matchdays.
  • Required to attend both Academy home and away matches, a matchday would count as one of the 5 days of work.
  • The equivalent of 1 day (8 hours) of the working week will be allocated for training. This may be by attendance at college or in workplace/at home learning.
  • You may be asked to undertake additional duties to those above, either on a temporary or permanent basis, which the Club reasonably believes you are capable of carrying out, or for which you will be trained.
  • Relevant professional, ethical and health and safety standards apply to this role.
  • You will be required to travel regularly between Carrow Road and Colney Training Centre so a full driving license is essential.

Norwich City FC Values

  • Growth: we are passionate about personal and team improvement, it drives our ambitions
  • Integrity: we are always open, honest and genuine
  • Belonging: we believe everyone is important, together we are stronger
  • Resilience: we stay true to our values, we learn from our challenges and go again
  • Pride: we take pride in ourselves, our team, our tradition and our future
  • Commitment: we work hard, enjoy the journey and celebrate our successes together